By Diane Puma
Ok, I’ll admit it – I’ve become obsessed with my score on klout.com. I’d like to think my desire to become more influential in the social media space fuels this obsession, but sadly, it’s mostly driven by my fiercely competitive nature.
What is Klout you ask? “Klout allows you to track the impact of your opinions, links and recommendations across your social graph. We collect data about the content you create, how people interact with that content and the size and composition of your network. From there, we analyze the data to find indicators of influence and then provide you with innovative tools to interact with and interpret the data.”
The tools provided by Klout is really what sets them apart from other measurement and scoring tools. They provide actionable suggestions on how to increase your score.
For those of us that would like to use social media to promote ourselves, our business and our opinions, Klout is a fantastic gauge of how you’re being received and who you’re reaching. So how do you leverage this tool to maximize your influence?
1. Don’t tweet for the sake of tweeting
One of the key variables for your Klout score is True Reach (the size of your engaged audience) — which is defined as how interesting and informative your tweets are. Are you tweets being retweeted and how far does that spread? Are you being added to lists?
This is easy enough to improve, and most likely, if you’re trying to increase your influence you’ll be striving for tweets that are interesting, creative and are original enough to be retweeted and commented on. Also, get involved in conversations with others and encourage a wide range of folks to follow you – the more engaged you are with your following the better.
2. Evaluate your sphere of influence
Who you are following and who follows you plays a very large part in your Klout score and surprisingly how influential these folks are also plays a big role.
Take a look at who you are following, your followers and lists and add/remove anyone you feel will help or hinder this variable. Also, be sure to pay attention to the ratio of followers/following. You want to maintain a good balance between the two so you don’t wind up being looked at as a spammer.
3. Stay consistent
Make sure that you’re tweeting on a consistent basis. Don’t forget, there’s still such a thing as tweeting too much, which will negatively impact your score.
In a nutshell, focusing on informative, interesting, two-way conversations will not only help your Klout score, but help you become an influencer in the social space.
I wonder if this post helped mine?