Is Your Communications Strategy Stuck in the Past?

Phone Booth

Do these look familiar?

At one time, these were the height of communications convenience.

Last night, while returning to New York, via Penn Station, I stumbled across what is by today’s standards considered an ancient form of communications.

Phone booths used to be everywhere.  Everyone knew how to use them.  Now, they are seen less and less, and many crack a smile (like I did) when they spot one.

The communications world has evolved well beyond phone booths. Did they see it coming?  I’ll bet they didn’t.

Is your company’s digital marketing strategy up to speed?  Some companies are compatible for 1999, but that was 10 years ago.

Now is the time to really scrutinize how your company markets itself, which audiences it wants to establish a relationship with, and how the web and emerging media is changing how everyone communicates.

Are you aware the fastest-growing demographic on Facebook is women 55 and older?  If this is part of your customer base is your company present where THEY are?

Now is the time to step up.

Don’t let your company be “that guy.”

The sad, lonely and empty pay phone booth that no one talks with and engages.


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