FD kinesis is continuing to help the 100-year+ Coldwell Banker brand blaze a path of innovation in the real estate industry with today’s launch of the first fully-integrated, home search and home valuation tool for iPhoneTM users from a national, full-service real estate brand.
Users who visit coldwellbanker.com using their iPhone (or iPod Touch) Safari browsers will automatically be presented with the specially-designed iPhone version of the site, which offers a streamlined, nationwide home property search and home value estimator tool. Users need no special software to benefit from this enhancement to the Coldwell Banker mobile technology.
A review of the site is available at the technology blog ReadWriteWeb here – http://www.readwriteweb.com/archives/coldwell_banker_debuts_real_estate.php
This new user-experience is part of an overall mobile strategy for Coldwell Banker to reach users whenever and wherever they may be when they are interested in real estate – whether that is at the beginning “dreaming” phase, or when they’re out looking at homes in the “shopping” phase. In July, 2008, FD kinesis helped launch a Coldwell Banker home search and open house finder on the Dash GPS device.