FD kinesis helps launch Coldwell Banker® on the iPhone

FD kinesis is continuing to help the 100-year+ Coldwell Banker brand blaze a path of innovation in the real estate industry with today’s launch of the first fully-integrated, home search and home valuation tool for iPhoneTM users from a national, full-service real estate brand.

Users who visit coldwellbanker.com using their iPhone (or iPod Touch) Safari browsers will automatically be presented with the specially-designed iPhone version of the site, which offers a streamlined, nationwide home property search and home value estimator tool. Users need no special software to benefit from this enhancement to the Coldwell Banker mobile technology.

A review of the site is available at the technology blog ReadWriteWeb here – http://www.readwriteweb.com/archives/coldwell_banker_debuts_real_estate.php

This new user-experience is part of an overall mobile strategy for Coldwell Banker to reach users whenever and wherever they may be when they are interested in real estate – whether that is at the beginning “dreaming” phase, or when they’re out looking at homes in the “shopping” phase. In July, 2008, FD kinesis helped launch a Coldwell Banker home search and open house finder on the Dash GPS device.


1 Response to “FD kinesis helps launch Coldwell Banker® on the iPhone”

  1. 1 pjholland October 17, 2008 at 7:33 pm

    And we’ve gotten even more great feedback and mentions in cyberspace. Woohoo.

    “Even in this time of economic hardship for the housing industry, this company is finding a way to cater to their customers and embrace the new type of enterprise that is rising.”

    “Coldwell Banker has made a smart move on their part by taking the lead in the real estate market by creating a new website tailored specifically for real estate browsing on the iPhone or iPod Touch. The site doesn’t require any additional applications or software, and visitors can view property details, value and location with the flick of a finger… The Coldwell Banker iPhone site is a nice start. It’s very simple to navigate and a perfect fit for the iPhone’s capabilities (alongside a good target for potential home buyers).”

    “This is part of the future of real estate, particularly residential real estate. It’s a future of home buyers searching while they’re mobile, and being better informed and armed when negotiating. It’s part of why there’s still a role for Real Estate agents in marketing homes for sale and in assisting buyers.”

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