With even online budgets suffering in this struggling economy, it’s no wonder that the interest in all things Web 2.0 is peaking. We’ve been getting a lot of requests from clients for a primer on the Web 2.0 and Social Media landscape or what we at Kinesis refer to as Emerging Media. So in good circle-K fashion, we put together just that.
This handy-dandy pocket guide to Social Media lays out the landscape, the guiding principles, and some rules of the road on Social Media and the opportunities that exist for marketers of all kinds. You can download a copy here. Really. You can have it. Free for nothing. See, that’s Social Media. Get it?
By the way, for total context, we highly recommend you take a look at our whole Creative Media approach in general here. It’s definitely enlightening, plus the pinwheel is pretty cool.