The Year That Was: 2007

At Kinesis, we’re all about momentum, moving forward, perpetual motion. But at the end of the year, it’s worth a quick look back to examine what went right and what went not so right in the digital marketing world. And what a year it was.

While many Kinetics met personal milestones like weddings, engagements and babies, (congratulations Paul Sekerka, Kate Rumore, Diane Puma, Katie Babinski and Anthony Vespucci) as a group they lamented the fizzle of Second Life. While we all heralded the release of the iPhone itself, the iPhone campaign left us under whelmed in comparison to the Mac vs. PC ads.

It was the year of Intranets and Web 2.0, as social networking, content-rich, user-driven sites, ajax and flash became tantamount to digital marketing, while mobile marketing still never found its groove.

Windows Vista was perhaps the biggest let down in 2007, although not entirely unexpected, especially to Mac lovers, and re-designs of both Amazon.com and Yahoo.com reaffirmed the status of two of the Internet’s mainstays.

Email marketing continued its decline, while search got local and overall ad spending continued its meteoric rise. TV watched both DVRs and the Writer’s Guild strike claim more advertising casualties, even while all the networks fortified their Web presences.

On the home front, the Kinesis Knights softball team went 10 and 2 in its inaugural season, losing in the last round of the playoffs in a game of questionable integrity, and the annual paintball outing once again left no client or staffer MIA.

It was also the year of User Experience, as a reorganization of Kinesis’ IA practice, led by Brian Kempf, began paying dividends, winning two prestigious Nielsen/Norman Group awards, one for the Comcast Store and one for ColdwellBankerWorks.com.

The circle K saw its creative product jump a few notches with stand-out efforts by newly promoted Design Director Trevor Aldinger for Comcast and Coldwell Banker, Larry Latore for Coldwell Banker and Goodwill and Amanda Thieme on Gain Capital and Coldwell Banker Commercial, and the media team’s Frank Puma made Second Life a real estate reality for client Coldwell Banker as Mike Pierre took the reigns on Web 2.0.

The Program Management team added Katie Babinski and Amanda Sackawicz and also made remarkable strides this year, taking control of the work product and solidifying new relationships, including those with new clients Gain Capital, Equifax, Feedroom, Anbau Enterprises, and Great Freedom, three of which were led by Pam Holland.

On the technical front, it was a very big year. 2007 saw the addition of Derek Grier as a technical lead, the release of the new Comcast Store, the successful integration of Canada into the Coldwell Banker system, and widgets for Siemens, Wyndham and Coldwell Banker, just to name a few.

And with the addition of new clients Deloitte, Rodale and Round Table Brewing, the stage is set for 2008 for Kinesis to continue generating business momentum.

Yes. It was a very good year.

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Want to keep your digital marketing moving forward? Welcome to Momentum, brought to you by the folks at FD kinesis. Whether its online advertising, social media, mobile technology, web design or any other discussion of the digital domain, you'll find it here.



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