We seem to have struck a chord with our last post about the iPhone’s potential to kill WAP. Here’s one comment we received on it.
I think I need a dose of Apple Kool-Aid before reading this post, but I think we can agree that the convergence of what’s on your computer to your cell phone is imminent. I’m not ready to say that the iPhone is the harbinger of this cataclysmic shift, but I do feel that at some point in the near future there will be a convergence of content that can all be accessed from either your TV, your computer or your cell phone. The day will come when you’re watching a show on TV, but have to catch a train so you seamlessly stream that show to your phone with all the same DVR capabilities you have on your TV. The same with web video content.
The U.S. is far behind the rest of the world in mobile content and media, but I like to think it’s because we’re waiting for the right moment.
Thanks, David, and you’re right, the U.S. mobile market did lie considerably behind other countries in its consumption of mobile technology, especially Asia. But that is exactly what makes the iPhone the catalyst for change here. Consider the way that Verizon and other wireless carriers have handled the development of mobile technology and content. For years they have developed their own proprietary technology and asked mobile content providers to version their offerings according to their unique specs. This walled garden approach to the industry has been the very thing that has held consumers back from really getting into it. Which phone and which carrier are the biggest factors for those looking for specific mobile content such as video and games. And what happens when the next game is released? Will it work on the phone I have? It’s been a struggle to make money for both the carriers and the content providers. But now the iPhone has changed all that. Using common, available web technology such as good old html (today) and eventually flash and quicktime (to name a few) opens up the door for less versioning, streamlining the mobile content development process and perhaps increasing profitability. Of course it will still be a couple of years before the iPhone is available on any carrier other than AT&T but it could be the beginning of the end this walled garden approach and the kick start that the industry needs to gain momentum in the U.S.