Search Engine Marketing – Counting Dollars and Clicks

Search engine marketing is a highly concentrated industry. Over 90% of US paid search ad spending will go to Google and Yahoo! in 2007. One result of this concentration is that it often makes advertising on second-tier search engines a better value—less competition for keywords means a broader reach for fewer ad dollars.


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Want to keep your digital marketing moving forward? Welcome to Momentum, brought to you by the folks at FD kinesis. Whether its online advertising, social media, mobile technology, web design or any other discussion of the digital domain, you'll find it here.

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