Company develops innovative new real estate application for client Coldwell Banker
Coldwell Banker Real Estate LLC and FD kinesis announced the launch of their customized real estate application developed for Microsoft Surface™, unveiled at the Coldwell Banker® International Business Conference being held this week in San Antonio, Texas. The new home search application – the first of it’s kind developed for the leading-edge Microsoft touch-screen platform – allows users to interact with home listings, mapping and other coldwellbanker.com features in a way that is familiar, by using simple hand gestures.
“It’s a ‘wow’ application, and one that fits perfectly within the Coldwell Banker brand strategy of utilizing the right technologies to enhance and improve the customer’s real estate experience” said Andreas Panayi, Sr. Managing Director/General Manager of FD kinesis.
The first commercially available surface computing platform from Microsoft, Microsoft Surface turns an ordinary-looking tabletop into a vibrant, 30-inch diagonal interactive computing surface, giving users access to digital content through natural gestures, touch and physical objects placed on the display.
Coldwell Banker worked with FD kinesis – the real estate giant’s Interactive AOR – to leverage the unique interface and capabilities of Microsoft Surface, developing a home search application that will provide a new interactive and intuitive way to explore real estate listings and neighborhoods. Over the course of the roll-out, the following features are scheduled to be released:
- Explore. Home listings can be viewed via area maps, and sorted thru search criteria such as city, state, price, bedrooms and bathrooms. Users can zoom the search area in or out with simple gestures, locate listings, Coldwell Banker offices and area amenities such as restaurants, hospitals, schools, and more.
- Learn. Details of a particular property listing are displayed and arranged by simple screen touches. Multiple images of the home are easily accessed, enlarged and passed across the table by familiar hand movements.
- Interact. Users organize listings by “grabbing” the content from the display and “dropping” them into appropriate folders, creating a “saved” file or an itinerary of homes with driving directions that can be emailed & shared.
“Getting a chance to step out from behind the web and build a new real estate user experience – one that is as much a social event as it is an interactive one – is a thrill” said Gordon Miller, Managing Director/Creative for FD kinesis. “Our aim was to create an application that seamlessly facilitates the roles of consumers and realtors, providing a shared workspace that meets the needs of everyone. Based on the reaction so far, we’ve taken a huge first step towards that.”
Coldwell Banker unveiled its home search application by conducting demonstrations of Microsoft Surface during this week’s International Business Conference. More than 1,700 attendees were provided with specially tagged badges that, when placed on the Microsoft Surface, unveiled that individual’s profile and contact information.
Coldwell Banker plans to continue rollout of this technology at brand events and at offices across the country this year.
As a leader in the real estate industry with a strong heritage of innovation, we recognized that the Microsoft Surface technology has some very interesting potential to change the future of the real estate search,” said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC. “Microsoft Surface allows us to showcase listings in a very unique way that offers users a different experience with the entire real estate search process literally at their fingertips. We believe the technology can take consumer engagement to an entirely new level.”
Last year FD kinesis helped Coldwell Banker became the first national real estate brand to put its listings on in-car GPS devices through an exclusive feed to Dash Navigation launch, and launch a customized online platform for iPhoneTM and BlackBerry users.