Kinesis Helps Bring Coldwell Banker Listings to In-Car Navigation

In its latest strategic move on behalf of long-time client Coldwell Banker, Kinesis has partnered the global real estate franchisor with Dash Navigation, Inc. making it the first real estate company to allow drivers to access real-time real estate listings and property details from their vehicle and instantly create a route to them. Consumers can search for homes with the Coldwell Banker “Home Search” button now available on Dash GPS units—the first Web-accessible portable navigation system.

This relationship extends the Coldwell Banker brand’s reach to those who are actively in their cars and on the move searching for new homes, supporting the company’s position as a real estate innovator.

“Identifying, investigating and implementing the most appropriate strategic innovations to help our clients reach their business and marketing goals is what we are passionate and relentless about, “ said Nick Dimitrakiou, Kinesis Partner, Emerging Media. “This latest execution brings our client Coldwell Banker firmly into the Web 2.0 world while providing real value to their Local Sales Offices, Agents and consumers.”

While driving the strategy, Kinesis also worked with Dash Navigation on the user experience of the Home Search capability and managed the project’s process.

Navigating the Social Media Landscape

With even online budgets suffering in this struggling economy, it’s no wonder that the interest in all things Web 2.0 is peaking. We’ve been getting a lot of requests from clients for a primer on the Web 2.0 and Social Media landscape or what we at Kinesis refer to as Emerging Media. So in good circle-K fashion, we put together just that.

This handy-dandy pocket guide to Social Media lays out the landscape, the guiding principles, and some rules of the road on Social Media and the opportunities that exist for marketers of all kinds. You can download a copy here. Really. You can have it. Free for nothing. See, that’s Social Media. Get it?

By the way, for total context, we highly recommend you take a look at our whole Creative Media approach in general here. It’s definitely enlightening, plus the pinwheel is pretty cool.