ABCNews.com featured this article today on Coldwell Banker’s latest addition to its Second Life initiative (click here to read about the original project that we released this spring). Kinesis and its development partner Code4 Software worked with Coldwell Banker to build a virtual model of a real house for sale in Seattle. Avatars in Second Life can tour the house, meet with an agent, make a bid, and even negotiate a deal all within the meatverse. The real home is priced at $3million, but you and your Second Life alter-ego can check it out for free here.
At the risk of tooting our own horn, this is one more giant leap for marketing in Second Life. Any product you really need to experience before you buy it is perfect for this environment. Plus it’s convenient as heck for consumers. This is where it’s heading, folks.